10 FEET SS2016

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Pattern design for the spring 2016 collection for fashion brand 10 FEET.
The 10 FEET woman is a free spirit with an effortlessly cool style and tough raw edge.

The commission was to create a rich tropical repeat pattern in colour separations, with a bird or two to spot between the foliage. Vibrant accent colours, and pretty flowers. It had 2 directions, so it can be used upside down as well. It was screen printed and used for a dress, a tunic, a skirt and a shirt/blouse.

pencil on paper, digitally coloured, printed in colour separations

 fig. 1. Pattern: bird with dragonfly, tropical foliage and lots of magnolia flowers

fig. 1. Pattern: bird with dragonfly, tropical foliage and lots of magnolia flowers

 fig. 2. Detail: Detail of the yellow bird in the pattern

fig. 2. Detail: Detail of the yellow bird in the pattern

 fig. 3. Blouse

fig. 3. Blouse

 fig. 4. Skirt

fig. 4. Skirt

 fig. 5. Detail of the bird with the dragonfly

fig. 5. Detail of the bird with the dragonfly

 Fig. 6. Blouse (photo: 10FEET)

Fig. 6. Blouse (photo: 10FEET)

 Fig. 7. Dress (photo: 10FEET)

Fig. 7. Dress (photo: 10FEET)