10 FEET AW2016

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Pattern design for the fall 2016 collection for fashion brand 10 FEET.
10 FEET is an international brand with timeless and contemporary styles that give your look an effortlessly chic flair. Cool and eye-catching styles that work for everyday life is it's focus. It's love for unique details, exquisite embellishments and a tough edge are consistent in it's collections.

I created a repeat pattern for them that is elegant bold colours, each plant or flower layered and connected to another. It had to stand out and be one of the focus points of the collection, to be mixed and matched with items from the rest of the collection.

pencil and watercolour on paper, digitally coloured, printed in colour separations

 Fig. 1. Pattern in Night Blue: Chrysanthemum, fern, agapanthus

Fig. 1. Pattern in Night Blue: Chrysanthemum, fern, agapanthus

 Fig. 2. Skirt

Fig. 2. Skirt

 Fig. 3. Dress

Fig. 3. Dress

 Fig 4. The pattern in Aubergine

Fig 4. The pattern in Aubergine

 Fig. 5. Skirt (photo: 10 Feet)

Fig. 5. Skirt (photo: 10 Feet)

 Fig. .6. Blouse (photo: 10 Feet)

Fig. .6. Blouse (photo: 10 Feet)

 Fig. 7. Pattern detail

Fig. 7. Pattern detail

 Fig. 8. Aubergine Scarf

Fig. 8. Aubergine Scarf

 Fig. 9. Detail of the Dress

Fig. 9. Detail of the Dress

 Fig. 10. Shirt

Fig. 10. Shirt